What works for a plumber is not what works for a restaurant. Choose your type of business to see where to start, what to measure and the mistakes to avoid, then read the guides on choosing and measuring advertising.
Pick your type of business for where to start, what to measure and the pitfalls to watch for. These are general starting points. Nothing leaves your browser.
Match the channel to how your customers find businesses like yours, start with one, track it and judge by cost per customer.
Ask new customers how they heard about you, use tracking numbers and conversion tracking, and review results monthly.
Spending without tracking, and spreading a small budget across too many channels.
Usually several weeks to a few months, with a fixed budget and clear measures.
Yes. The best channels, measures and pitfalls differ for trades, restaurants, professionals and shops.
Match the channel to how customers decide, then test one at a time.
Leads, customers and cost per customer: simple ways to see what works.
No goal, too many channels and no tracking: the usual mistakes.
We review small business advertising at no cost. Ask for a free review or call (510) 857-7838.